Fractional CMO | Kim Leary
Everyone's pulling in a different direction.
Fractional CMO | Kim Leary
Everyone's pulling in a different direction.
Until everyone’s aligned, nothing will move. I help MDs and CEOs get the team behind the vision, make better decisions and build a business that’s ready for the next phase of growth.
You're being held back.
You’ve got a marketer who doesn’t have a clear mandate. A leadership team with too many opinions. A board or investors who want confidence and momentum. And you’re the one in the middle trying to hold it all together.
Meanwhile decisions get made and unmade. The same conversations keep coming round. And every time you think you’re making progress, something pulls you back.
That's where I come in.
I’m not here to hand you a strategy deck. I embed, I build and I make sure it sticks. In my experience the people I work with already know what needs to happen. They just can’t get everyone else to see it.
What I bring is a fresh pair of eyes and a track record of building the systems behind it. I guess it also helps that I have a genuine love of untangling complexity. The messier the situation the more I enjoy it. I ask the question nobody else has thought to ask.
People tell me I give them confidence. Not just a plan – the feeling that it’s actually going to be okay. That someone’s got it. And that they can finally say out loud what they’ve been thinking for months.
Three ways we can work together
Most people come to me not knowing exactly what they need. That’s fine. Start with what feels most familiar.
Where most engagements start
Start with a Diagnostic
Something isn’t working but you can’t put your finger on what.
Without knowing where the real problem is, you keep fixing the wrong things, spending time and money in the wrong place while the actual issue stays hidden.
A focused half-day that gets to the bottom of what’s actually going on. You’ll leave knowing exactly where the problem is and what needs to happen next.
Investment: £950
For businesses that need to move
Accelerate with a 90-Day Sprint
You know what needs to change but nothing is moving. You’ve said it out loud. Maybe more than once.
Every week that passes without your team aligned costs you in missed opportunities, wasted effort and most importantly a team that’s losing confidence in the direction.
Three focused sessions over 90 days. One clear outcome. Everyone pointed in the same direction and the business finally moving forward.
Investment: £1,800 per session
For those that need a thinking partner
Grow with Ongoing Advisory
You’re making big decisions but making them alone.
Without someone in your corner who understands both the commercial pressure and the marketing function, it’s easy to lose the thread — and hard to know if you’re focusing on the right things.
Monthly strategic support. In the room when it matters. Someone to think out loud with and keep the direction honest.
Investment: Discussed on discovery call
Case study - IT business, London
The last thing they needed was a new logo.
A group of companies approaching a rebrand called me in to help them choose between logo concepts. Within the first conversation it was clear that wasn’t the problem.
Four departments. Four different stories. A leadership team that couldn’t agree on the direction. And investors refusing to release further funding until they felt confident the business knew where it was going.
The last thing they needed was a new logo.
We stopped the rebrand. I brought the leadership team together in a series of facilitated sessions u2014 getting alignment on the positioning, what the business actually stood for, who it was for, and what story it needed to tell. Once everyone could see the same vision and tell the same story, everything else followed.
The rebrand came later. Built on a foundation that actually held.
Let's have a conversation.
If you’re not sure whether this is relevant to your situation, book a call anyway. Twenty minutes. No pitch. I’ll tell you honestly whether I think I can help and if I can’t, I’ll point you towards someone who can.
